As Ruth Langsford becomes the new face of lingerie brand Playtex at the age of 51, I was given the chance to pop along and have chat with Ruth to ask her about her life in her 50s.
How do you feel about being in your 50s?
Live life to the full, that’s my philosophy, I ‘m not ready to give up yet !
What would you say to women who say they feel invisible in their 50s?
On the subject of being invisible- don’t let yourself! Do something you enjoy, be interested in things, wear those high heels ! Do something new. Don’t be a victim. As women we have spent a lot of our lives up to this point looking after others. Typically in our 50s we have more time and often more disposable income, so women should not feel guilty about spending on themselves- spend on money a great haircut, have your hair coloured.
Being in the public eye, is there more pressure on you to look good ?
Being on TV people are very observant and can be critical so I have to take more care about what I wear. Eamonn (Holmes) can get away with wearing the same suit every day on TV- it might be noticed if he wears the same tie, but I certainly can’t get away with wearing the same thing too often. Also I am aware that the TV screen adds 8 lbs to how you look. We all have favourite outfits that we feel good in, and have outfits we avoid on ‘fat’ days. Being on TV people are very observant and can be critical so I have to take more care about what I wear.
How much time do you spend keeping in shape?
I always like to look good, but as I get older I have to work harder at it- I have to watch what I eat – what I drink- wine is dreadful for the waistline!, and I have to exercise more. I have a personal trainer twice a week and try to do at least 2 other things such as swimming and cycling. I hate when people in the public eye aren’t honest about how hard they work to stay in shape- there are people who are a size eight and insist publicly that they eat whatever they want and never exercise, when you know in reality they are on a constant diet and workout daily. It can make other women feel inadequate. I do work hard at keeping in shape, but I’m not obsessive. I love to eat, drink and socialise with friends. Life is for living, so I do eat chocolate cake ( my son made me a lovely victoria sponge for mothers day, full of cream and covered in hundreds and thousands- I had 2 slices). One of my pet hates is when you are out celebrating a special occasion and other women out with you don’t join in! What harm will one piece of birthday cake do!
Still doing cartwheels at 51!
Does having an 8 year old son help keep you young?
My son is so I am 10 years older than other mothers at school gate, he hasn’t said anything and he knows my age, but I don’t want him to think he has an ‘older’ mum. I want him to think of me as ‘fun’ mum. I’m still strict, but want to be able to run around with him. He challenged me to do a cartwheel in the garden the other day – and I did , not even remembering the last time I had done one – it was a great feeling (even though I hurt my wrist in the process) but I still went for it!
What prompted you to become the face of Playtex lingerie ?
I had never envisaged in my 30s being the face of a lingerie brand. When I was approached I wasn’t too sure, but Eamonn encouraged me to go for it. He said I worked hard, looked good and would do a great job of being an ambassador.
We all need a bit more support as we age, but want style and comfort. I had thought of Playtex as being the girdles and bras my mother wore. I was pleasantly surprised to see how pretty the bras were, what a great shape they gave and how soft the lace was. Continental women have never been afraid of investing in wearing pretty underwear – we all have those ‘sexy’ items which might look good but are really uncomfortable to wear, so its good to have underwear we can wear every day which offers support, comfort and looks good. It offers support without those chunky straps you often get with larger sizes. I am happy to be the face of the brand- but I am not a model and would not have agreed to if it meant being on a billboard in my bra and pants- its more subtle!
Shape and silhouette are so important, I have a Donna Karan dress which I bought for Eamonn’s 50th, and also wore to the TV awards, but I need the right underwear to create a sleek silhouette- I’m not afraid to admit to wearing shapewear to smooth out the bumps!
Has your age been a limiting factor in your career?
My age doesn’t appear to have been limiting in my career so far- I am covering for Holly on maternity leave on This Morning, and then from July, Eamonn and I host This Morning together through the summer. In fact I think my age can be asset on the programme- I appear as a ‘normal’ woman.
And a final note?
I’ve teamed up with Playtex to prove once and for all that it’s possible to look and feel fabulous in your fifties! Life is for Living!