As Ruth Langsford becomes the face of a lingerie brand at the age of 51, does this mean that marketeers are finally coming to terms with the fact that baby boomers are more likely to buy if they relate to the ‘face’ of the brand.
TV presenter Ruth Langsford is the new Playtex ambassador, modeling the legendary lingerie label’s latest designs in stunning new photos out today. Eamonn Holmes’ glamorous wife, who turned 51 in March, shows off her fabulously feminine figure in a series of stylish and sophisticated shots that are a far cry from the usual celebrity lingerie shoot.
“I’m very excited to be working with Playtex, because I believe it’s about time women of my age group were given more visibility” comments Ruth. “I love being in my fifties, and while my body shape is changing, I still enjoy things like wearing sexy dresses, clothes shopping, going to the gym and feeling good about myself and my body. For me, Playtex have hit just the right balance between style, comfort, fit and a creating a fabulous shape.”
How refreshing to see a proper ‘grown up’ show us how we can look sexy in our fifties, as opposed to seeing underwear designed for us modeled by stick thin teenagers.
Good for Playtex and Ruth, for showing us that women should be proud of their years and their curves!
I also met with Ruth to ask her what her thoughts were on life in her fifties and becoming a lingerie model at 51, and how her husband Eamonn Holmes, feels about his wife’s latest venture!
You can read my interview and find out more about Ruth Langsford’s thoughts on life after 50 here.