Article by Sandra Peat
Do you ever feel invisible?
Do you feel that all anyone is only ever trying to sell to you are household products, or cruises?
If so, welcome to life in your fifties, otherwise known as ‘middle age’.
Although as women in our fifties we are healthier and wealthier than we have ever been before, we are still largely ignored by marketers and brands, and are virtually invisible in mainstream media.
And when companies do see us, they are offering life insurance or incontinence products or at best represent us as Helen Mirren!
And this is not good enough.
We are a powerful group of consumers
We are a powerful group of consumers, and it is time that youth-obsessed brands, media and society took notice.
Become part of a movement of women, determined to see a change in the way they are portrayed and perceived.
The women’s marketing agency, SuperHuman want to discover exactly how modern women in their 50’s feel about ‘middle-age’ and what they truly value, so that they can ensure that brands finally sit up and pay attention.
Have Your Say. Fill in our Survey
To join SuperHuman’s movement and share your views, complete this simple questionnaire (www.thisisfifty.me). To say thank you, they’re offering a prize draw of £100 worth of John Lewis Vouchers to one lucky winner.
Together we can smash the stereotypes associated with being a woman in their fifites, and finally be seen and respected for who we truly are, and what we have to offer.
SuperHuman is a strategic marketing agency that helps people inspire, excite and engage with women. For more information go to www.wearesuperhuman.co.uk