Article by Sandra Peat
Do you ever feel invisible?
Do you feel that all anyone is only ever trying to sell to you are household products, or cruises?
If so, welcome to life in your fifties, otherwise known as ‘middle age’.
Although as women in our fifties we are healthier and wealthier than we have ever been before, we are still largely ignored by marketers and brands, and are virtually invisible in mainstream media.
And when companies do see us, they are offering life insurance or incontinence products or at best represent us as Helen Mirren!
And this is not good enough.
We are a powerful group of consumers
We are a powerful group of consumers, and it is time that youth-obsessed brands, media and society took notice.
Become part of a movement of women, determined to see a change in...