Review by Ceri Wheeldon For any woman looking for inspiration in business, I can highly recommend, not a ‘how to’ book, but a biography of one of the early pioneers of the beauty industry, Helena Rubinstein. Helena Rubinstein is described by many as ‘The Woman who Invented Beauty’ What a formidable woman, not to say a true visionary. From humble beginnings and armed with a determination to have a better life and not to be married off to a suitable man selected by her own parents, she made the brave decision to leave her native Poland and head off to Australia. Here she soon recognised that the pots of cream created by her mother, could be the saviour of the skin of Australian women exposed to the harsh sunshine. With sheer determination and using her considerable charm, Helena worked with the recipe given to her by her mother’s chemist in...