Article by Judith Brady “When you say that a woman has style, what you’re really saying is that she’s true to herself” Nicola Maramotti, MaxMara I love this quote, it sums up what style is all about – a confident expression of who you are, a distinct way of dressing that is completely and uniquely YOU – and it’s incredibly powerful. So how do you get some of this power for yourself? When working with clients, style identity is always my starting point. It’s no good me showing them the best styles and colours for them physically, without first finding out what’s going to really gel with their style persona. Have you ever tried something on and although it fits you well and the colour is flattering, you just don’t feel comfortable and think “it’s not me”? That’s a sign that it’s not reflecting your style identity. Women over 50...