Article by Fabafterfifty
With the fashion industry placing so much emphasis on youth, it is so encouraging to see that at last there is recognition at London Fashion Week that women over 50 DO exist.
2 models over 50, 67 year old Valerie Pain and 80 year old Daphne Selfe are to be included in a photo shoot with internationally renowned photographer Rankin to promote diversity in fashion as part of ‘SNAPPED’ a diverse portrait of fashion, the landmark initiative of the All Walks Beyond The Catwalk Campaign,which takes place on Saturday 18th September
Co-founders Debra Bourne, Caryn Franklin and Erin O’Connor, have worked tirelessly on the campaign since launch in September 09. All Walks Beyond the Catwalk is an initiative dedicated to promoting the beauty of individuality through cutting edge design has played a part in instigating a shift in attitude, and gathering supporters such as Mary Portas, Nick Knight, Sarah Brown, Twiggy, and Georgia Jagger.
Rankin will capture a spectrum of models in age, size and ethnicity to celebrate the beauty of diversity at this London Fashion Week. Giles Deacon, Hussein Chalayan and Vivienne Westwood are amongst prestigious names involved
“I wholly admire and support the endeavours of the All Walks Beyond the Catwalk campaign. As a photographer, I am constantly confronted by perceived ideals of beauty. The models, actors, musicians, and ‘real’ people who I see down my lens are all influenced by an oppressive world of unattainable physical goals. I always work hard to break through the artifice and capture something unique, original and beautiful in each of my subjects. Interest and creativity is not about perfection but quite the opposite; beauty comes from our idiosyncrasies.” Rankin says.
So many women (not just those over 50) who do not conform to mainstream media’s ideal of youth and beauty, have long felt sidelined by the fashion industry. It is a great step forward to have such a respected and growing group of fashion insiders push for inclusion of women of all shapes, sizes, and AGES! We look forward to these initiatives being reflected in the high street in the not too distant future, and to the inclusion of 50+ models becoming commonplace in advertising campaigns.
Photo courtesy of Kayt Jones