Article by Fabafterfifty
With nearly 90 per cent (89%) of UK women surveyed having tried to lose weight at some point in their lives – 60 per cent are claiming they are currently on a diet and one in five women saying they are on a ‘continuous diet’ – there is clearly a massive disconnect between how women think about dieting and what they actually do.
Cheryl Baker: Making my diet mind up
Dr Ian Campbell, founder of the National Obesity Forum and the Jenny Craig doctor, commented: “In the UK 61.4% of adults are overweight or obese and almost a quarter (24.5%) of adults are obese [i]. Successful weight management requires a long-term commitment in order to lose weight successfully and for good. Too many women simply flirt with the notion of dieting via unhealthy yo-yo dieting or quick fix solutions – rather than entering into a proper long-term relationship with healthy eating. The report reveals that over half of women say they would give a major food group the elbow in a bid to lose weight and a third are just ‘girls who can’t say no’ and lay the blame firmly at their lack of willpower.”
Food – Yo-Yo: dieting ups and downs
The food: body: mind report reveals many British women have ‘Diet Dating Syndrome’ with nearly 60 per cent (58%) of women surveyed dating a variety of diets rather than embracing a long-term lifestyle change. Over a third (36%) have been on at least one diet in the past year while nearly a quarter (21%) have tried two diets in the last twelve months. Choosing the wrong diet can be as destructive as the real-life bad-boys who some of us are drawn to – raising our hopes then letting us down.
Body – Mirror, mirror
According to many British women – their appearance is THE number one reason to start ‘dating a new diet’ with nearly eighty per cent (77%) of women stating that their reflection in a mirror is their top reason for starting a diet. This is followed by nearly forty per cent (38%) of women having a ‘diet holiday romance’ and stating that ‘time of year’ is a key diet driver which is closely followed by unflattering pictures on Facebook at 36 per cent.
Mind – Commitment
Over half of women who diet in the UK want to see results within a month while a worrying 15 per cent want to see results within days. 18 per cent of women will stick to a diet for just seven – ten days before falling off the wagon while ten per cent give up after just three days! All of which lead to Diet Dating Syndrome (DDS).