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75% of women surveyed feel they have lost their identity to labels such as ‘mum’

invisible woman

 Article by Fabafterfifty

 ‘The Invisible Women Study’,  has found that despite being the original Generation X, today’s female baby boomers are becoming less visible in society, with 61 per cent blaming this squarely on the fact they have hit the big ‘five-o’.

The research finds that a shocking four in five women over 50 face workplace discrimination but – in stark contrast – they have never felt happier in the bedroom with 67 per cent of those surveyed agreeing that females in their 50s and beyond are more sexually confident than younger women. 

The 50+ woman and society

Originally at the forefront of social change, the sexual revolution, the democratisation of the pill and marching on student demos in the sixties, upon reaching a ‘certain age’, today’s baby boomers are being passed over by everyone from employers to fashion designers.

Nearly half (46 per cent) of all survey respondents – both old and young – thought women over 50 were ignored in society, media and popular culture.  With a further 28 per cent stating that these women were not as visible as men of the same age.

And despite a wave of glamorous golden gals, such as Helen Mirren, Michelle Pfeiffer and Kim Cattrall, flying the flag for the over-50s woman, 73 per cent went as far as to say that even fashion has let them down. 

The portrayal of their peers was deemed to be unrealistic and the use of younger models held directly responsible for the 50-plus woman’s underrepresentation within society.  Which comes as a surprise, given that 69 per cent of those surveyed believe that mature women have a better sense of style than their younger counterparts.  

Fed-up fifty somethings are also often overlooked in their personal lives, with 82 per cent claiming to be invisible to men, and an astonishing 75 per cent feeling like they have lost their identity by being labelled as ‘mum’ rather than treated as an individual.

The Invisible Woman Study was commissioned by Isme.com



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  1. Jo Carroll

    July 8, 2013

    I remember feeling like this – so many people didn’t know my real name, I was just someone’s mum. And then I returned to work, and colleagues only knew that aspect of me – effective, and efficient. And now I’m retired I can be who I really am all the time!

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