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Is the media contributing to womens’ lack of confidence mid-life?

Article by Fabafterfifty

“How can I be happy with my ageing self when the world around me has raised the bar to unattainable heights?  So unfair” this is a question in recent guest post by Beth Havey.

Is the media contributing to women’s lack of confidence midlife? As women in our fifties we are bombarded daily with images of women in the media which are unattainable in real life. Airbrushing has long been used to create the ‘perfect’ image of generally young models used to sell everything from clothes and cosmetics to cars and household cleaning materials . It is so important to remember that with airbrushing

• Arms are slimmed
• Legs are made thinner and longer
• Waists are pulled in significantly
• Stray hairs smoothed an tidied
• Skin tone is changed and smoothed
• Wrinkles are eliminated
• Under-eyes smoothed and lightened
• Cleavage is enhanced
• Creases in clothes are removed

Combined with clever studio lighting we are presented with images of women far removed from what real women and even the models themselves look like in real life.

Groups such as ‘All Walks Beyond the Catwalk’ driven by Caryn Franklin and Erin O’Connor are campaigning hard to encourage more diversity within the fashion industry with models of all ages, shapes and sizes being used to reflect real life. When a diverse group of  models participated in an ‘All Walks’ shoot (see picture above) the older models positively shone, and the younger models loved working with them.  Debenhams also ran a campaign last year where they stressed that all images used were unairbrushed as a positive advertising campaign. Dove has also used ‘real’ women in their advertising campaigns to great effect. We have to hope that more follow suit.

In the meantime, it was encouraging to see that many Fabafterfifty readers recently expressed that best option in respect to body confidence was to hide the mirrors, accept ourselves as we are, and live life to the full.

We would like to encourage all women to walk tall and walk proud!
Be confident, be fabulous, be Fabafterfifty!


Fabafterfifty.com. Redefining 50. Celebrating the best half of our lives!

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