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How one poem bridged the decades


Article by Sue France

Sue France runs Forward Ladies networking on Merseyside and Cheshire. Sue had already been a member of Yorkshires” Forward Ladies” for 6 years when she retired in July2010. She had been working in West Yorkshire and was returning to Cheshire. When she rang Etta Cohen ,the Founder of Forward Ladies to say goodbye she ended up agreeing to bring Forward ladies to Cheshire and Merseyside and she has been enjoying the challenge ever since.
Sue’s only worry in taking on the networking group was that because she herself was 62, she would not attract young women to her group.
 As Forward Ladies ethos is all about empowering women in business through knowledge and friendship, this was a concern as she particularly wanted to help young women starting out in their careers.
In fact the group has flourished with 6000 North West ladies subscribing to the weekly local newsletter and many young girls in their twenties have joined and have commented that it is one of the most welcoming groups for all ages.
Sue decided to celebrate this fact by holding a fabulous event in Chester recently which featured the stories of five ladies from twenties to sixties.
She made sure all the ladies looked stunning by asking Coast to dress the ladies and Bobbi Brown to choose appropriate make up for each age group.
Looking for an appropriate way to start her show she came across a poem on Fab after Fifty’s web site and it proved perfect for the occasion.
Ann Bach who turned 40 in February and is currently undertaking 40 challenges to mark her 40th year was chosen to read “The Purple Hat” to the 50 ladies attending.
A favourite poem of Ceri, it was perfect for the occasion and received great applause.

Thank you Ceri for the idea of using such an apt poem to start my event”

If anyone is interested in becoming a licensee or joining Forward Ladies they can find more details on www.forwardladies.com

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