There is a red lipstick for women of every age – including women over 50. We should never be afraid of colour and red is no exception.
During the second world war sales of red lipstick went sky high, and President Roosevelt personally thanked make-up evangelist Helena Rubinstein for helping to keep morale of women high by highlighting how positive they would feel if they looked good – with lipstick!
So we know that wearing the right shade of lipstick can help us feel confident and positive.
Red lipstick suggests Hollywood glamour and adventure – and we want both of those once we reach our 50s!
But how do we choose the right red lipstick for us?
Preparation as always is key – and especially so if you are daring to wear red. Lips must be well exfoliated – apply a spot of balm and brush with a soft toothbrush or make your own exfoliator with honey and brown sugar.
Again- its a question of looking at your skin tone. Celebrity makeup artist Lisa Eldridge suggests warm orange tones for women with yellow based skins – although she does advise that we should match the colour AFTER we have evened out our colour with foundation.
For cool toned skins go for blue toned reds which have the added benefit of making teeth look whiter!
Matt lipsticks can be very ageing. Go for satin lipsticks such as the Chanel Rouge range- or a high pigment lip gloss.
I like Susan Posnicks Toko red lipstick – it has the added advantage of a magnetic top- so unlikely to come apart and colour the inside of your handbag.
There are ‘neutral reds’ which can suit most skin tones.
Lisa Eldridge has put together this fabulous video showing how to choose the best red for you. I particularly liked her tip of smiling when you apply lipstick in order to give yourself a larger area to cover. Although as she runs through the best reds for each skintone it tends to be the third, satiny lipstick in each category that suits our age group best. The first two she showcases tend to be matte (and ageing).