If you grew up with Elvis Presley, the Swinging Sixties, and the birth of colour TV you may well be part of the luckiest generation alive. Generation V.
Generation V saw Thatcherism, benefited from the booming 80’s housing market and in the early part of the first decade of the 21st Century held 80% of the UK’s wealth.
A third of Generation V say that they are happier now than they were in their 20s or 30s and describe this as the happiest decade of their lives.
Born to a nation of heroes, on the crest of Victory during and post WWII (1940-1950), Generation V has lived through six decades of peace, prosperity and technological innovation.
New research out today tells us what we already knew. 99% of Generation Y do not see themselves as old. Far from it!
Proving that age is not an issue for Generation V, almost half describe themselves as ‘Sexy at 60’ or ‘younger than my years’. Less than 1% think of themselves as ‘old’.
This generation is not only fit in mind, but in body too; 45% actively undertake three or more hours of physical exercise a week – more than the recommended average for people of their age.
Embracing new technology
A generation which has seen men land on the moon and the invention of pocket sized mobile phones, Generation V are not shy of new technology.
Active online as much as offline, Generation V spend a lot of time, and money, on the internet; shopping (79%), banking (74%) and catching up on the news (57%). Generation V use the internet as a major source of communication – 40% have an active Facebook account and almost 30% use Skype to communicate with friends and family.
But it’s the power of the grey pound which sums up the positivity and ambition of Generation V. One fifth is still working but for most, this is the time in life to enjoy the fruits of their labour, and they certainly are! They indulge themselves by dining out and going to the theatre (53%), going on holidays (51%) often two or three times per year, and making improvements to their homes (39%).
Richard Bates, Managing Director of Warner Leisure Hotels, who commissioned the study comments: “Far from being ready to hang up their dancing shoes and put on their slippers, Generation V shows us that the best part of life begins at 60! Their passion, ambition and enthusiasm for living life to the full is inspiring to the generations that succeed them.”
So, what do you think, is Generation V the luckiest generation alive?
Photo credit: Sippakorn