From Hourglass To Apple. Are our waists 8 inches bigger than those of our grandmothers? New research seems to suggest just that! It seems we’ve moved from hour glass to apple shapes in the space of two generations.
Average waist 8 inches bigger than in the 50s
The average British woman’s waist now measures 8 inches more than the svelte ladies of the 1950s. 60 years ago, the average woman was a petite hourglass, with a small 26-inch waist, 37-inch bust and 39-inch hip. Now we’re much broader on the waist – measuring an average 34-inches – sporting an apple shaped figure with 38-inch busts and 40-inch hips.
With Christmas party season just around the corner, new research from Playtex has revealed that nearly half (41%) of British women will be reaching for their control pants as they don their party dresses and dash to the dance floor this year.
It seems many of us are turning to controlwear to nip in our waists and smooth our silhouettes, with 47% of women saying control underwear helps us to feel more confident. More than 50 years after Playtex introduced their first girdles to nip in our waists, it seems the 25% of us are handing over the task of creating our ‘hourglass’ shapes to control shapewear at least twice a week.
It seems our body shapes have changed, but our desire to emulate our grandmothers silhouettes is still there!