Article by Ceri Wheeldon
It’s been about 2 years since I started to ’tweet’( my twitter handle is @fab_after_fifty) . The whole twitter experience has broadened my horizons. I have reconnected with old friends and made new.A variety of business opportunities have emerged as well.
It is truly amazing just how well you can get to know people in a series of tweets of 140 characters. I have had the opportunity to meet many of the people I have interacted with on twitter – all have been just as lovely as I had expected. I would like to think that through twitter I have had the opportunity to meet true friends.
It’s important to be social on twitter
I do feel it is important to stress that twitter is classed as ‘social’ media. The word social is so important. Much as if you were you in a social setting you would engage with others , listen to their news – twitter should be the same. Broadcasting a sales message is not social! As in any social situation, twitter is about building and nurturing relationships. People can be mutually supportive, both socially and commercially, but this , as in the real world, is based on trust and shared values. Building these relationships takes time. Similarly for anyone looking at twitter as a sales channel, it’s not well received (by me anyway!) to be asked by someone you have never interacted with to retweet their service or product, which may be totally unknown to you, to the twitter community you engage with or are part of. We all like to help friends by sharing good ‘finds’ and recommending others who have delivered a good service. We are mostly uncomfortable with recommending the services of strangers we know nothing about.
So please, keep the ‘social’ in twitter – and don’t take offence if others (including me) don’t retweet your sales message on demand!