I would love to disagree and just say that 50 is the new 50! Women over 50s are not pretending to be younger than we are- we are simply being 50 – it’s just that perceptions of 50 have not caught up with reality. We are a community of vibrant, flourishing women.
How often do we see Helen Mirren (66) and Judi Dench (77) (both lovely, attractive, fabulous women) held up as style icons for the over 50s? Both are stylish , but substantially over 50. Perceptions of women of 50plus will not change unless we change the role models of the over 50s in the media. Think Lorraine Kelly, Suzanne Dando, Carol Vorderman, Nigella Lawson – all over 50 and not pretending to be 30!
All are vibrant women, none are invisible, and none believe that their working lives are coming to an end.
Just look at the profiles of some of our ‘Fabwomen’. All over 50 and living life to the full- writing books, climbing mountains, returning to the workplace, starting businesses.
Today’s women of the boomer generation have consistently pushed boundaries and changed the goalposts over the past decades in terms of career, equality, independence. At 50 we are mostly healthier and happier than generations before us. We are living and working longer. Life is not without challenges- but we have the confidence and life experience to cope with those challenges.
Is Fifty the New Thirty? No, we’re just redefining 50. Fifty is the New fifty and it’s fabulous!