I was chatting to Prime (the Prince’s Initiative for Mature Enterprise) today, and we were talking about the energy and maturity women over 50 are able to bring to setting up a business.
It wasn’t long before we turned the discussion to perceptions of age, and how 50 is far from old. Why then are people setting up businesses in their fifties (or sixties) referred to as ‘olderpreneurs’ and not just entrepreneurs with a bit of maturity thrown in!
What does Olderpreneur mean to you?
What does the label ‘olderpreneur’ conjure up for you? For me anything starting with ‘old’ seems a little negative, especially when you consider the energy and commitment required to set up a business.
If we want to change perceptions of the boomer generation then we have to stop thinking of 50plus as being old! If we live to be 100 ( as 20% of us may well do) we have not yet lived half our adult life. 50 years is far too long to wear the ‘old’ label!
So what name, other than the perfectly acceptable ‘entrepreneur’ would a 50+ female entrepreneur like to be known as?
My vote is ‘Fabpreneur’. Would love to know your thoughts- and if you know any inspirational ‘Fabpreneurs’ we should feature on Fabafterfifty then please let me know!