We talked to founder of ARK Age Aware Skincare, Shula Starkey, about age targetted skincare and home based business opportunities:
What do women over 50 need to consider when choosing a skincare product?
Once we reach 50 the function of our skin immune cells deteriorates. We need to think about repairing the skin and boosting hydration to slow down the ageing process. Choose products that do not irritate or inflame the skin and that contain antioxidants and skin-brightening ingredients. The Age Repair range has been created specifically for skin aged 50 and over. The products are aimed at boosting collagen, maximising hydration, reducing inflammation and repairing cell damage.
Can any one product be effective in combating all the signs of ageing?
I don’t believe one product can combat the signs of ageing as both skincare and the ageing process are very personal to each individual. Your skincare routine should be tailored to your skin’s age and skin concerns, which crop up due to a number of factors from stress to diet. We have 8 SkinResponse Serums which are prescribed based on specific skin concerns and can be mixed with your age-specific moisturiser to create the most effective anti-ageing routine for you.
If we use the wrong products can we damage our skin?
Continued use of the wrong product can be damaging, which is why we recommend a visit to our Putney Salon to have a free Age Aware Assessment to establish which products would be most suited for your needs. If you can’t get to the salon, you could host an ARK At Home party and a trained ‘ARK Angel’ will visit your home to advise you on how best to care for your skin.
What specific issues do the ARK products address?
Our products have been created to target the 8 most common skin concerns including fine line and wrinkles, breakouts and shine, sensitivity and inflammation, dullness, sagging, sun damage, eczema and rosacea. The Phytohormone Serum, Firming Serum and Anti-Redness Serum are all great options for 50+ skin. We also offer targeted treatments for specific areas of the face such as the Anti-Wrinkle Eye Cream, which is super effective against wrinkles and dark shadows, and the Plumping Lip Balm which fills in fine lines around the mouth for a younger looking pout!
Why ARK is effective for 50 plus skin
What are the key ingredients that make ARK products effective for 50 plus skin?
ARK products are made with natural ingredients to treat skin kindly and effectively. The Age Repair range contains Blackcurrant and Starflower Lipids which increase skin’s hydration and elasticity, and Gojiberry, a powerful antioxidant to reduce inflammation and the signs of ageing. I highly recommend the Phytohormone Serum, which is ideal for anyone going through the menopause as it decreases signs of hormone depletion and helps make-up stay put! The special ingredient is Oat Kernel Extract, which tightens skin and reduces the look of wrinkles.
In the current economic climate the cost of buying an entire new range of a skincare brand can be prohibitive. Which products should you start with where budget is a concern?
One of the Serums to tackle your most pressing skin concern would be a good start. You only need 2-3 drops per application, and your skin condition will dramatically improve in 6-8 weeks. It is difficult to afford to treat ourselves in the current economic climate which is why there is no better time to host an ARK At Home party! As the host you will receive a free facial with professional ARK products, a free SkinResponse Serum tailored to your skin and our Anti-Ageing Hand & Nail Cream, as well as free and half-price products depending upon overall sales at your party. Its a great introduction to the brand and the ideal way to stock up on your skincare essentials.
Why have you decided to sell ARK via the ARK at Home route?
ARK At Home is about women helping women. We are empowering women with great skin, financial freedom and sociability. I also want women across the world to fall in love with the ritual of taking care of their skin for beauty and wellbeing. Our products really do what they say, so everyone who tries them are amazed by the results.
Does becoming an ARK Angel require a lot of training or investment?
Not at all. Anyone can become an Angel and start earning straight away! For £99 you receive your Angel Kit with over £500 of products to get you started. Training is ongoing and we are here to support Angels at every step of their business.
Is becoming an ARK Angel leading you into a high pressure sales environment?
Far from it! The ethos of ARK At Home is about sharing great products, getting together with friends and enjoying your work. It’s up to you how much you earn; whether you want to make a little extra spending money or build a full-time beauty business.
For example, Sharon Millard who is 54, is a qualified Beauty Therapist who now does Ark At Home as her full time work with no intention to return to her previous form of employment. She likes to stress though that you don’t need to be a beauty therapist to sell and love ARK.
Having many years’ experience in Direct Sales previously Sharon was initially attracted to Ark At Home because of their “Lovely, fresh approach” She believes that as ARK are new to direct sales they have encompassed all the most valuable qualities of direct sales with a unspoilt approach.
Having worked in direct sales for another skincare brand previously she was concerned that she wouldn’t find another product that she really believed in, until she tried the ARK products. “If I didn’t love it, I wouldn’t sell it”
Sharon has 2 children, girls aged 18 & 21 and the flexibility of ARK At Home allows her to focus on being a full time mum to her youngest daughter who is studying at Sixth Form College whilst still having a career.
More information about ARK products or becoming an ARK Angel can be found at www.ArkSkincare.com