I have daily press releases popping into my ‘inbox’ with all sorts of studies and surveys the PR agencies think will be of interest and hope I will share with Fabafterfifty readers.
I am amazed at how many start with ‘ I thought this would be of interest to you as your readers are older’. Never a good start!!!
I ‘m not sure what we need to do to change the perception of anyone over 50 being considered as old. Today I received a list of sayings by anyone over 55 being termed an ‘oldism’!!
The list of the top ten ‘oldisms’ I personally found almost insulting.
It seems only ‘old’ people comment on the ever shrinking size of Wagon Wheels or Mars Bars – and anyone remembering any long hot summers it would appear must be positively ancient!
At times I am amused – other times annoyed.
Those of us over 50 are the largest growing demographic – we may well live another 50 years – hopefully we each have far too many years ahead of us to be considered ‘old’ for half of our lives!
So how can we change perceptions. And do advertisers appreciate that they need to change how they engage with us if they want our hard earned money to head in their direction?
To be deemed old is it really as simple as being able to remember bigger Wagon Wheels?
What do you think?