Are we finally dispelling outdated perceptions of women over 50?
New research reveals that the lifestyles of 50+ women in the UK have changed significantly and dispels outdated myths about their everyday lives, loves and habits. The findings reveal that Britain’s 50+ women are more happy, vivacious and adventurous than ever before. In fact, 49% state that they’re more content with life since turning 50.
The research has unearthed an ‘Ageless Generation’ of women who shatter existing myths around their relationships with husbands, partners and daughters as well as their desire to keep fit, to look attractive and sexy, with many re-training and re-inventing themselves as they get older. Moreover, the research smashes the common misconceptions that 50+ women are not as adventurous, open-minded or content with their lives as women in their 20s.
5 top myth-busters about 50+ women
- The impression that “Sex is for the young” is dismissed with one in five women over 50 having sex at least once a week – the same amount as women in their 20s; 27% say that they are actually enjoying sex now more than ever. 50+ women are on par with women in their 20s when it comes to the dating game. 11% now use online dating sites to meet a partner versus 15% of 20-something women
- Contrary to the idea that love life gets boring with age, 47% of 50+ women enjoy spending time with their partners more since turning 50
- The perception that older women become more traditional with age is dispelled as a staggering 93% break with the traditions and customs that their mothers have passed on to them and 64% of women over fifty describe their daughters as friends
- Smashing the notion that older women can only look forward to a life of sensible underwear and a pair of comfy slippers, 50% claim to match their bra and briefs in order to feel sexy
- Contrary to the belief that women slow down with age, the research shows that women over 50 are staying more active than their 20-something counterparts with almost half (42%) of respondents starting Zumba in the past year. The adventurous nature of 50+ women doesn’t stop there, with almost a quarter (23%) hope to try a new sport in 2013 compared to just 16% of women in their 20s.
Marica Carleschi, marketing manager at Playtex who commissioned the study comments, “It is fantastic to see so many women in their 50s enjoying life more than ever. The research results prove that life gets more exciting and adventurous at 50 and that women should not be defined by age anymore. The statistics truly shows that an Ageless Generation has been born”.
Despite this current and fun loving attitude to life, a large proportion of these women (84%) feel misunderstood by retailers with a further 85% also confiding that they would like to see more 50+ women feature in the media.
So, what do you think. Are we part of an ageless generation?