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When it comes to style, are you a Carol or a Lynda?


Article by Ceri Wheeldon

We all get annoyed when we see brands try to capture our interest (and our money) by showcasing their clothes on much younger models. How often have we asked why there are so few women in our own age group used in advertising campaigns?

Why are we not seeing more women over 50 in magazine advertisements on billboards,  with ‘real’ bodies, wearing clothes designed to suit our midlife figures.

When Isme launched they took a huge risk by introducing Lynda Bellingham in her 60s to front their brand. Sales escalated as a result. At last a brand ambassador real women could relate to. But how many others followed suit? Not many it seems.As well as Lynda, they appointed Carol Vorderman as another brand ambassador, complete with her curves and in her 50s, to represent a wider spectrum of women to include those who are more style confident.

carol or lynda image

Role models for fashion and style

Are Carol and Lynda role models we can associate with when it comes to fashion and style?’

Is the ‘safer’ style of Lynda something that would prompt us to  rush out and buy, or are we more drawn to the more  ‘bodycon’ style of Carol whose style screams sexy after 50?

Carol or Lynda? You decide!

 

Ceri Wheeldon

Ceri is Founder and Editor of Fabafterfifty.co.uk She is a frequent speaker at events and in the media on topics related to women over 50 , including style and living agelessly. With 20+ years experience as a headhunter Ceri also now helps support those looking to extend their working lives.

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Comments

  1. Alessandra Smith

    September 2, 2013

    Personally I’m more attracted to Linda’s image and style. Carol’s, in that picture and those clothes, is a bit “mutton dressed as lamb” perhaps rather than “Sexy after 50”. That doesn’t mean you always have to play it safely after 50: feminine dresses, a bit of decolletage and leg on show are all fine…but perhaps not animal prints on too tight trousers, too tight belt and shiny blouse, especially all together! 😉

  2. Anne Arnott

    September 2, 2013

    I am neither !! I don’t particular like the style of Carol and I don’t think it screams sexy either and Linda’s can be a bit conservative, well in this photo anyway .. But it does all depend on the event , BUT I would never where what Carol is wearing here .. it is awful.

  3. Jo Carroll

    September 2, 2013

    Um … I’m a me. I gave up modelling myself on anyone else when I was 19.

  4. Helen

    September 2, 2013

    mmmmmmm, I’m not a dull mum, or a desperate “cougar”. Must be “other”

  5. Carol Piper

    September 2, 2013

    I’m 53 and I do what I have done all my life;I wear what I like, what makes me feel good and what is comfortable and easy to care for.
    I’m not interested in what a ‘style icon or Guru’ has to say!

  6. Gillian Leaver

    September 2, 2013

    I tend towards Lynda but wish I had Carol’s shape. Despite Carol often getting a bad press, I actually like her and thinks she looks fabulous.

  7. Sarah Gravelle

    September 7, 2013

    Neither! Lynda looks boring and typical of what over 50 should look like! Carol looks boring too but in a tartier way. I wear what I want and feel good in. Bright colours sometimes, black sometimes and kinda all saints meets hippie meets goth and I’m 64. Forget the ‘ supposed to look like at your age’ girls and do your own thing! Be daring, be you!

  8. Maureen

    September 8, 2013

    I am my own fashion, I wear what I like Sometimes the fashion follows me 🙂

  9. Lucy

    September 2, 2013

    Really! Really!! We are our own worst enemies arnt we. Why does it matter – give me Vivienne Westwood and Mary Portus – give me anyone who doesn’t regulate me to the dull and boring. You want to wear animal print then go ahead. Why do we immediately brand it as mutton when a woman of a certain age makes herself visible but a man at 50 is classified as in his prime. Come on ladies……

  10. Adrienne

    September 2, 2013

    Lucy I COMPLETELY agree with you! I’m getting so tired of being either told what I should wear at 54, or being asked to debate what other people wear. Why is it such an issue? Can’t we just be colourful and stylish whatever our age? Carol looks great. Linda’s a little boring and staid for my tastes, but that doesn’t make her wrong, or unstylish. There are plenty of 30 year olds out there who could do with a style re-vamp!

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