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How do you choose what to wear every day?

red dress with sleevesArticle by Ceri Wheeldon

How much is our choice of clothes dictated by  the weather and our mood? Why do we choose red dress with sleeves on some days and not others?

I know from personal experience if I am planning an outfit for a special event I often plan more than one option – no point in wearing an elaborate hat with feathers to a wedding if you are likely to caught in a downpour!

The study of 2,000 women found that the average woman will consider three different factors when deciding what to wear each morning, with the weather accounting for 35% of the decision.

Temperature is 26% of the choice, while 14% is down to the day’s agenda, including whether they are going out after work and if they have any meetings.

Mood accounts for 7%, the occasion 6%, while how they feel and how they slept making up 4% of the decision.

Other factors that are taken into consideration include their general personality, confidence and what day of the week it is.

It also emerged that more than seven in ten women reckon they are more likely to put effort into their appearance when the weather is nice.

But 72% of women also admitted they usually end up chucking on the first thing they grab on mornings when they feel under the weather or haven’t slept well the night before.

When it comes to a woman’s hairstyle, weather is still the main consideration for how they wear it, followed by how long it has been since they washed it and how much time they have in the mornings.

Their mood, plans for the day and whether they can be bothered to curl or straighten it also factor in the decision.

The study also found that 63% of women even put thought into the colour of clothes they wear, with red being the most common colour to wear when they are feeling happy and black being most common on a bad day.

Black is also the colour of choice on days when they feel unwell or lacking in confidence, it’s cold or wet outside, they had a bad night’s sleep or they have an important meeting at work.

On sunny days or when they want to show off a tan, white outfits are the most popular hue to wear, while red clothes are pulled out on days when women feel their most confident.

What goes into choosing an outfit:

Weather 35%
Temperature 26%
The day’s agenda 14%
Your mood 7%
The occasion 6%
How you feel/tiredness 4%
Personality 3%
Your confidence levels 2%
What day it is 1%
Time you have in the mornings 1%
If your boss/manager is in 1%

Most popular colours to wear on a sunny day: White

Most popular colours to wear on a cold day: Black

Most popular colours to wear when you are happy: Red

Most popular colour to wear when you feel down: Black

When you are unwell: Black

After a good night’s sleep: Blue

After a bad night’s sleep: Black

For an important meeting at work: Black

When you are going out after work: Black

On a Monday: Black

On a Friday: Black

When you are feeling confident: Red

When you aren’t feeling confident: Black

When you have a tan: White


Study conducted by Toni and Guy


Red Dress in image by Damsel in a Dress at John Lewis


Ceri Wheeldon

Ceri is Founder and Editor of Fabafterfifty.co.uk She is a frequent speaker at events and in the media on topics related to women over 50 , including style and living agelessly. With 20+ years experience as a headhunter Ceri also now helps support those looking to extend their working lives.

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