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Product Review : Color Wow Root Cover – colour grey roots in less than a minute

colow wow root coverReview by Ceri Wheeldon

One of the most frequently asked questions about hair from readers is how to cover grey roots effectively in between regular visits to the hairdresser.

There is a fabulously quick and easy way to solve the problem. Color Wow looks like a giant eye shadow, but is in fact a powder developed to cover hair roots. Not just for covering grey – there is also a version for covering darker roots for blondes.  When the hair is dry, you simply brush the powder along the parting with the flat brush provided and the roots are covered until you wash it out. I have tried hair ‘mascaras’ in the past, but colour wow was far easier to use – and less messy!

Color Wow Root Cover comes in a variety of shades –  and costs £28:50. It says on the box that one set will provide you with 60 applications – I’m not sure it would stretch quite this far, but it is an excellent product.

Fabafterfifty tip: Not what the product is intended for, but I found Color Wow was great to use to fill in eyebrows too, although in this instance I used a small slanted brush.

Color Wow is  a great product easy to use both for covering grey roots and restoring highlights.


Ceri Wheeldon

Ceri is Founder and Editor of Fabafterfifty.co.uk She is a frequent speaker at events and in the media on topics related to women over 50 , including style and living agelessly. With 20+ years experience as a headhunter Ceri also now helps support those looking to extend their working lives.

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  1. Likly

    March 15, 2014

    Tried wow root touch up which is expensive !!! Ie $50 AU !!! When all it is is eyeshadow!!
    So I went and bought a $2.95 eyeshadow from target in the same colour and does exactly the same trick!!
    Also wow just washes out every wash no matter what they try and tell you. So don’t waste your money !!

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