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Joan Collins – a fabulous role model as she launches a new makeup range at 81

Joan Collins Timeless Beauty amendedArticle by Ceri Wheeldon

The launch of Joan Collins’ new makeup range ‘Timeless Beauty’ caught my attention, not necessarily because of the makeup itself – although I am looking forward to trying the range, but because I think there is much we can learn from the way Joan does things.

When I saw a piece in the press talking about Joan’s new venture, the comments were typical- mostly debating whether or not she had any ‘work’ done and comments on her variety of wigs. For me it missed the point entirely.

At 81 Joan Collins is not sitting back, but pushing to do something new . She has boundless energy – attending press events, giving interviews. Her schedule must be exhausting at any age!

Yes Joan has contacts. Yes just her name opens doors. Yes she has the right contacts. However, she didn’t need to do it. Joan has taken her strengths- her name and her glamour and her maturity- and created a business opportunity from this.

We are living longer – the prospect of retiring at 60 is no longer an option for many – especially with the increase in the state pension age – and many of us would not wish to retire at 60 even if we could afford to do so.

We all have skills and experience which have value – either in terms of a business opportunity, employment or volunteering in the community. The mix of skills and experience that have a value may change through the decades, but we still have them. It is a question of identifying which ones they are – and capitalising on them. New projects create new opportunities to learn. New projects create energy and purpose.

We may not be in a position to set up a cosmetics line, but we can certainly start new projects and ventures at any age or stage in life.

Just look at some of the profiles of the women featured in our ‘Fabwomen’ section for inspiration.

As we live longer we really must challenge and change the perceptions of age. At 50 the majority of us have decades ahead of us. As many adult years ahead as behind. We don’t have to take a back seat in respect to what life has to offer.  We have countless opportunities – if only we sometimes step outside our comfort zone and take them.

Joan Collins is a fabulous example of somebody who lives each decade to the full. We may not have her money or fame, but there is no reason we can’t have her vitality, initiative or zest for life.

I can’t wait to see what business venture Joan Collins will launch in her 90s.

In the meantime I will take inspiration from her ‘can do’ attitude – and order one of her lipsticks to try!


Ceri Wheeldon

Ceri is Founder and Editor of Fabafterfifty.co.uk She is a frequent speaker at events and in the media on topics related to women over 50 , including style and living agelessly. With 20+ years experience as a headhunter Ceri also now helps support those looking to extend their working lives.

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  1. Alessandra Smith

    March 14, 2014

    All true but cannot help thinking that money and cosmetic surgery have done miracles in her case…

  2. Anne Mackle

    March 14, 2014

    I also wonder if celebs do actually use the make up or skin care range they represent. If Joan uses this range then it must be good as she looks fantastic. I tried Lulu’s Time Bomb range and while it had a nice smell it didn’t last and I gained no benefits from it and it is expensive.

    • Ceri Wheeldon

      March 14, 2014

      Interesting point Anne. I would think that certainly Joan is wearing the makeup in her range in these pics – especially having looked at her website – her eye makeup looks as though she has used the grey palette. I have just ordered some lipstick and the under eye concealer so I’ll let you know how I get on.
      I have tried Lulu’s products too – I have to say that I love her exfoliating product – have not yet found one that competes with it ! I think each range has what I refer to as its ‘hero’ product- for me in Lulu’s range it’s the micro-dermabrasion one – and also her hair thickening drops.- I have yet to try a mascara that beats my favourite Lancôme one! I’m looking forward to discovering what the hero product in Joan’s range is.

  3. Judith Brady

    March 14, 2014

    I think Joan is amazing. Yes she has all sorts of advantages but she could so easily sit back, do nothing and just enjoy being with her toyboy husband! Who cares if she’s had work done, it’s her attitude at 81 that I find such an inspiration.

  4. Meg Cook

    March 18, 2014

    I love that she is off to a new business venture at 81. I wake up in the morning and run like a dog, just hoping that when the baby is finally to bed, I can work on my business, always feeling like time is of the essence, always feelings like I am in “my prime” right now. This makes me feel that perhaps “no, maybe my prime will be when I’m 80.” 🙂

  5. Jessica E. Thornton

    March 21, 2014

    For some reason (maybe my entrepreneurial spirit) this article has intrigued me! I’ve just entered into the “next phase” of my life. Since Joan Collins refuses to claim me as a dependent I’ve been forced to discover my own way to put more money into my purse.

    And I’ve only had to give up my time… to review skill sets and select the ones that could be the most lucrative to me and to learn how to use social media effectively to reach a target market.

    One thing is for certain, Joan Collins IS a trailblazer who is “doin it” at 81. I definitely think the main value she offers is in her MINDSET!

    Ceri, this is an inspirational article!

    • Ceri Wheeldon

      March 22, 2014

      So pleased you enjoyed it Jessica – I had some negative comments on Facebook regarding this post – most speculating on what ‘work’ Joan may have had done to her face- which I thought missed the point of the article. As far as I’m concerned anyone starting a new venture at 81, celebrity or not deserves to be admired!!

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