The launch of Joan Collins’ new makeup range ‘Timeless Beauty’ caught my attention, not necessarily because of the makeup itself – although I am looking forward to trying the range, but because I think there is much we can learn from the way Joan does things.
When I saw a piece in the press talking about Joan’s new venture, the comments were typical- mostly debating whether or not she had any ‘work’ done and comments on her variety of wigs. For me it missed the point entirely.
At 81 Joan Collins is not sitting back, but pushing to do something new . She has boundless energy – attending press events, giving interviews. Her schedule must be exhausting at any age!
Yes Joan has contacts. Yes just her name opens doors. Yes she has the right contacts. However, she didn’t need to do it. Joan has taken her strengths- her name and her glamour and her maturity- and created a business opportunity from this.
We are living longer – the prospect of retiring at 60 is no longer an option for many – especially with the increase in the state pension age – and many of us would not wish to retire at 60 even if we could afford to do so.
We all have skills and experience which have value – either in terms of a business opportunity, employment or volunteering in the community. The mix of skills and experience that have a value may change through the decades, but we still have them. It is a question of identifying which ones they are – and capitalising on them. New projects create new opportunities to learn. New projects create energy and purpose.
We may not be in a position to set up a cosmetics line, but we can certainly start new projects and ventures at any age or stage in life.
Just look at some of the profiles of the women featured in our ‘Fabwomen’ section for inspiration.
As we live longer we really must challenge and change the perceptions of age. At 50 the majority of us have decades ahead of us. As many adult years ahead as behind. We don’t have to take a back seat in respect to what life has to offer. We have countless opportunities – if only we sometimes step outside our comfort zone and take them.
Joan Collins is a fabulous example of somebody who lives each decade to the full. We may not have her money or fame, but there is no reason we can’t have her vitality, initiative or zest for life.
I can’t wait to see what business venture Joan Collins will launch in her 90s.
In the meantime I will take inspiration from her ‘can do’ attitude – and order one of her lipsticks to try!