Article by Ceri Wheeldon

Models from Mrs Robinson Management: Evon, Brucella, Sylvia, Tanya, Stefanie, Sharron, Valerie, Elsa, Tracey

I have to admit that when I was invited to the first 50plus fashion week event I was in two minds as to whether or not to go – I get so tired of being inundated with press releases from brands saying that they want to show me clothes that my ‘readers will love’, only to be confronted by a sea of images of frumpy, uninspiring clothes, that I tend to beat a hasty retreat, but I’m glad I went. It was a fabulous event and I was pleasantly surprised.

Held at the Cafe Royal it was a collaboration between online retailer JD Williams and London College of fashion- clothes shown on the catwalk were a mix of items from JD William’s autumn/winter range and clothes designed by students.  There was nothing frumpy in sight!

Unusual coats (one which can apparently be worn 30 ways- and the student’s competition winner) and stylish dresses and separates.

Models were all over 50 , they included Marie Helvin and the world’s oldest supermodel Daphne Selfe who is fabulous at 87.

Marie Helvin

Daphne Selfe

The event was well attended by a number of 50plus stylish celebs, including Jo Woods, Anthea Turner, Susan George, Patti Boulaye, and of course the Fabulous Fashionistas.

Susan George, Hilary Alexander, Angie Best, Jo Wood and Lizzie Cundy

Jean Woods and Sue Kreitzman

It was a high energy, positive event  and the attendance and interest shown serves to show what a driving force we 50 something consumers have become.

Let’s hope more fashion retailers take note and this becomes an annual and much looked forward to event.

Ceri Wheeldon

Ceri is Founder and Editor of Fabafterfifty.co.uk She is a frequent speaker at events and in the media on topics related to women over 50 , including style and living agelessly. With 20+ years experience as a headhunter Ceri also now helps support those looking to extend their working lives.

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