Article by Ceri Wheeldon
I have to admit that when I was invited to the first 50plus fashion week event I was in two minds as to whether or not to go – I get so tired of being inundated with press releases from brands saying that they want to show me clothes that my ‘readers will love’, only to be confronted by a sea of images of frumpy, uninspiring clothes, that I tend to beat a hasty retreat, but I’m glad I went. It was a fabulous event and I was pleasantly surprised.
Held at the Cafe Royal it was a collaboration between online retailer JD Williams and London College of fashion- clothes shown on the catwalk were a mix of items from JD William’s autumn/winter range and clothes designed by students. There was nothing frumpy in sight!
Unusual coats (one which can apparently be worn 30 ways- and the student’s competition winner) and stylish dresses and separates.
Models were all over 50 , they included Marie Helvin and the world’s oldest supermodel Daphne Selfe who is fabulous at 87.
The event was well attended by a number of 50plus stylish celebs, including Jo Woods, Anthea Turner, Susan George, Patti Boulaye, and of course the Fabulous Fashionistas.
It was a high energy, positive event and the attendance and interest shown serves to show what a driving force we 50 something consumers have become.
Let’s hope more fashion retailers take note and this becomes an annual and much looked forward to event.