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Are special offers making you spend more than you need ?’


Get savvy down the supermarket

how to not overspend in supermarket

Trips to the supermarket are an unavoidable part of life. It’s scary to imagine how many times in our lifetime we will walk down the isles of our local supermarket and pick up items for the week ahead.

Keeping the overall cost down on these shopping trips is a constant battle and new research has revealed that the British public might be losing when it comes to saving money on their weekly shop.

According to research from the Money Advice Service, more than three quarters of shoppers (76%) regularly spend more than they mean to on a food shop because they are enticed by special offers and deals.

That’s an alarming amount, especially when many of us consider ourselves to be cost aware and set ourselves budgets before setting off.

So why is this happening? John Penberthy-Smith, Customer Director for the Money Advice Service has commented on the findings…

“The problem is that quite often we see a special offer at the supermarket and we don’t want to miss out – so we throw it into our trolley without really thinking about whether it is a good deal or whether we actually need it.  

“Often deals can be difficult to understand and compare with other prices. Then there’s waste – even if the offers are cheaper, bigger packets or 50% extra are not always good value for money if we end up chucking most of it away. 

“The best thing to do if you want to save cash is to write a shopping list and try to stick to it. You can also try shopping when you’ve just eaten and you’re not tired. Just remember, buying own brands and being savvy when it comes to tempting ‘offers’ will save you money in the long run.”

To help inform consumers about the best ways to cut down on this additional spending, the Money Advice Service have created an infographic filled with useful tips and tricks to help you get around the supermarket with more money left in your pocket.

You can take a look at the infographic below…

Supermarket hacks_-min

Ceri Wheeldon

Ceri is Founder and Editor of Fabafterfifty.co.uk She is a frequent speaker at events and in the media on topics related to women over 50 , including style and living agelessly. With 20+ years experience as a headhunter Ceri also now helps support those looking to extend their working lives.

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