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It’s always good to share with friends- old and new, so why not make yourself a cup of coffee or pour a glass of wine and join in the conversation.

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Whether you're setting up a business or looking for employment, make sure you're marketable over 50

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How to Start a Career in Coaching


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If you are at a crossroads when it comes to retirement and making sure that you are able to afford what you want to do after you give up work, you create new opportunities. Many professionals leaving the corporate world are looking for a more rewarding and more flexible career, and set up their coaching business. To succeed you have to be focussed, due to the competitive nature of the market. Below you will find a few tips on how to get started and build a profitable business model.

Build On Your Experience

The good news is that you can help other people overcome the same problems you managed to deal with during your professional or personal life. Your main selling point as a coach should be your experience and insight. Anyone can buy a franchise or train to be a coach, but it is you who will make a difference, and your insights will be valuable for the right people. You don’t just need the skills, but also the ability to connect with individuals.

Understand the Competitive Market

Coaching and consulting is extremely competitive, and you have to make the most out of your business connections, develop your unique selling proposition, and identify a narrow niche you should focus on. One of the reasons why most coaches struggle with lead generation is that they don’t spend time to build relationships and nurture them. You will need to have an advanced and optimised sales funnel that will allow you to turn contacts into prospects, leads, and customers.

Build a Reputation

As a small business owner, one of your most valuable assets is their reputation. You should always focus on creating social proof, collecting testimonials, and finding out what your audience’s priorities are. This way, you can tailor your values to your potential clients’ and create a deeper level of engagement with your market.

Learn To Tell Your Story

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It is also important that you understand that  people don’t buy from companies; they will first buy into you. While you might be approachable and knowledgeable, professional, and helpful, you will have to get your potential clients to like you and trust you.

That is why it is crucial that you develop your personal brand as a coach based on your story.

Communicate Your Value

If you would like people to pay your worth, you should also learn how to communicate your value. You might take on additional courses, such as completing an accredited online mba program, but if nobody knows about it, they will not appreciate it. You have to create a valuable brand aligned with your clients’ needs and priorities. Your marketing messages should be built around the value you have to offer.

 

Starting a career in coaching can be one of the best decisions you will make in life. It is, at the same time, a highly competitive market, and it is essential to create your brand to showcase your expertise to stand out in the  white noise of social media and online advertising.

 

 

Ceri Wheeldon

Ceri is Founder and Editor of Fabafterfifty.co.uk She is a frequent speaker at events and in the media on topics related to women over 50 , including style and living agelessly. With 20+ years experience as a headhunter Ceri also now helps support those looking to extend their working lives.

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