Article by Denise O’Neill
When we see the term ‘anti-ageing’ presented to us with great gusto in advertising, on product labels, in magazines, in the media, and online, what exactly does it mean?
The definition of ‘anti’ is to be against, opposed or resistant to something. So, why are we being conditioned to resist ageing which is a totally natural process of growth and self-evolution? Why are we being sold the myth that in order to be a complete, happy and fulfilled human being of value and beauty, we have to look young? Why do we live in a youth-oriented society?
The signs of ageing – wrinkles, jowls, laughter lines, baggy eyes – come to us all as time goes on....