Article by Julie Tempest.
When I read the headline ‘Sorry, Young Man, You’re Not the Most Important Demographic in Tech’, I gave out a little cheer.
One that grew louder when the article went on to say that despite ‘companies hamfisted, male-focused marketing efforts, women are the dominant users of a wide variety of new technologies’.
And the best part was the closing paragraph:
‘So it turns out if you want to find out what the future looks like, you should be asking women. And just before you think that means you should be asking 18-year-old women, it actually turns out the majority of technology users are women in their 40s, 50s and 60s. So if you wanted to know what the future looks like, those turn out to be the...