It’s good to know that our families see us ladies over 50 as stylish – and seem more than happy to raid our wardrobes!
New research has found that the UK’s style savvy and cash conscious young women are (37 per cent) are saying they recycle items from their mother’s treasured collection – giving vintage outfits a new lease of life by updating old looks for today as well as saving money rather than shelling out for new clothes.
Wedding dresses are being passed from mother to daughter
Wedding dresses are getting more than one outing with one in four (24 per cent) brides now wearing something borrowed – choosing to walk down the aisle in the same dress worn by their mother. Great for creating a sense of family history and continuity!
Mums inspire their daughters style
Despite the influence of magazines and celebrity culture, another one in four reveal it’s their mum, rather than designers or well-dressed stars, who inspires their choices. A further quarter of women say their style is so in tune that they often look like their mum’s ‘mini-me’ – by accidentally dressing in almost identical clothes.
But it isn’t just mothers who are setting the pace when it comes to family fashion. A further one in 20 women quizzed for the isme.com survey name their granny as their number one style icon. It seems London and the West Midlands are home to the most super-chic grandmas, providing inspiration for ten per cent of younger female relatives there.
The survey also found that almost one in three (30 per cent) mums enjoy going shopping with their daughters for inspiration and style advice.
So it seems that the experience and style we have developed by the time we reach our 50s is appreciated by the younger generation. Fabulous to see style tips passed from mother to daughter (or in my case Auntie to niece – my clothes are constantly recycled!)
Most stylish mother and daughter duos
The nation voted its top five most stylish mother and daughter duos as:
- Goldie Hawn and Kate Hudson
- Pearl and Daisy Lowe
- Jerry Hall and Georgia May Jagger
- Carol and Katie Vorderman
- Judy Finnegan and Chloe Madeley
Does your daughter see you as a style icon, or perhaps worn your wedding dress for her own wedding?!