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  1. 3 Powerful Ways Women Can Help Other Women In The Post Pandemic World 

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    Article by Andi Simon As COVID-19 forces changes to the economy and American lifestyles, businesses that hope to survive and thrive will need creative ways to deal with these new challenges. And that could mean path-breaking opportunities for women, who often bring a different approach to business leadership than their male counterparts, says Andi Simon (www.andisimon.com), a corporate anthropologist, founder of Simon Associates Management Consultants, and author of the upcoming book Rethink: Smashing the Myths of Women in Business. Before the pandemic and economic downturn, over 50% of the U.S. workforce was women and women-owned 40% of the businesses. But as the pandemic disrupted the economy, eliminated jobs, and forced social isolation and remote work, women found themselves scrambling to sustain their jobs, their livelihoods, and their business...
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  2. 8 things you can do to support your business if the Coronavirus is hitting hard: Tips from Michelle Mone

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    Tips from Michelle Mone OBE Many women over 50 are running their own business. After health one of the biggest worries for small business owners will be the impact of C19 on their company. From solo freelancers to larger employers the Coronavirus is hitting hard. Businesswoman and entrepreneur Michelle Mone OBE was named the Business Start-Up Tsar by David Cameron in 2015 and now sitting in the House of Lords, Lady Mone is focussed on small business, women in business and innovation. Concerned by the impact on UK businesses Michelle has written 8 key points that can be acted upon in these trying times and maybe of use to small businesses, start-ups and mumpreneurs: Ask for help If you are struggling speak to your accountant, business adviser or peers and ask...
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  3. Setting up a Business over 50: Start Right For Your Business To Soar

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      Start ups fail all the time. It’s a simple fact. Around 20% of new businesses fail in their first two years. It gets worse. Then only 45% stay open during the first four years. The worst statistic is that only 25% of businesses survive beyond 15 years. That’s the challenge you are facing. So why wouldn’t you do all you can to future proof your business before you launch? It doesn’t matter what kind of business you’re opening. It could be a restaurant, B2B, or product services. Whatever it is, you need to put effort and research into starting right. You can bet your bottom dollar that those who fail in...
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  4. How To Make Your Business Stand Out

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    Many women over 50 set up their own businesses – and statistics show that life experience does have a benefit, as businesses set up by the over 50s are more likely to succeed than those set up my the younger generations.  A big part of your business income is generated through your branding. Other than word of mouth, your customers will find your company through your branding. Whether that’s from your website, customer reviews, business cards, social media profiles,  brochures.  From the font you use to choosing the right designs  you can change your company’s look and ensure your customers spot you from a mile away.  Standing out from your competitors is essential to keeping your business growing. Set some...
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  5. How to Gain Your Spouse’s Support While Pursuing a New Business Venture over 50

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    Article by Ceri Wheeldon   With an increasing number of women over 50 setting up business, how do you ensure you’re your partner is on side and fully supportive? If your partner second-guesses many of the decisions you make in the beginning of your new business venture, understand that he is simply concerned about your livelihood as a family.   This new business endeavor may be your personal project. But your family may be slow to adjust to your new found passion.  From an emotional and financial perspective, your family will experience this roller coaster of uncertainty and excitement together.   Use these five powerful tips to lead your spouse away from feelings of uncertainty toward throwing his support in your corner as you begin your new business venture.   Be informed and...
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  6. Why business benefits by recruiting ‘older’ employees into marketing roles

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    Article by Ceri Wheeldon The over 50s in the UK hold nearly 70% of household wealth, and have discretionary spending in the region of £375 billion. The over 50s outspend their younger counterparts. So, why is that when the over 50s apply for jobs in marketing they are so often overlooked. They understand the needs and lifestyle aspirations of the UKs largest spending demographic better than anyone. I have had many meetings with marketing departments over the years who have been open about the fact that they have failed to engage with their target audience (women over 50)  and that product launches have failed. So many of the marketing teams have had nobody over the age of 35. I am not saying...
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  7. Why custom printed envelopes are key for developing brand identity

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      Custom printed envelopes are an excellent way of affordably, yet reliably, improving brand visibility. There’s no greater pressure on a small business than to be noted in a crowded marketplace, and custom printing envelopes is a fantastic way to achieve it on a small budget. It’s now easier than ever, thanks to companies such as Best Buy Envelopes – this means that a business doesn’t need an enormous marketing budget to get that “big company” feel. The importance of unified branding Branding is everything when it comes to making a business successful, and in order to make a brand really stick in the mind of the buying public they need to see it regularly. A brand needs to be concise, easy to understand, and properly promoted. How does this tie into...
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  8. The Over 50s are Assets in the Workplace NOT Liabilities

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    Article by Ceri Wheeldon I have been a long term campaigner for addressing ageism in the workplace. I was really pleased to be asked to contribute an article to People Management magazine ( the HR Professionals official publication) explaining how women over 50 are affected by ageism in the recruitment process. This illustrates that the HR profession has taken note and that it is being taken seriously.  As the population ages so does the workforce – it is a major problem facing most of the major economies and needs to be addressed. In fact the country needs us to work.  In 2025 it is  forecast that there will be 13.5 million vacancies – with only 7 million young people leaving school/college and entering...
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  9. Protect Your Business From These Worst-Case Scenarios

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    Many women over 50 are choosing to set up their own businesses. Statistics show that businesses set up by the over 50s have a far greater success rate than those of their younger counterparts. Experience does have an advantage when it comes to being an entrepreneur ! When putting together a business plan , it is imperative to factor in contingencies for the things that could go wrong, and the best time to do this is when things are going well and you can look at the options with a clear head. Here are some of the common scenarios you may want to address: Protect your business from data loss Something that is always going to be very important for any business is ...
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  10. How to Start a Career in Coaching

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      If you are at a crossroads when it comes to retirement and making sure that you are able to afford what you want to do after you give up work, you create new opportunities. Many professionals leaving the corporate world are looking for a more rewarding and more flexible career, and set up their coaching business. To succeed you have to be focussed, due to the competitive nature of the market. Below you will find a few tips on how to get started and build a profitable business model. Build On Your Experience The good news is that you can help other people overcome the same problems you managed to deal with during your professional or personal life. Your main selling point as a coach should be your...
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