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Whether you're setting up a business or looking for employment, make sure you're marketable over 50

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  1. Why business benefits by recruiting ‘older’ employees into marketing roles

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    Article by Ceri Wheeldon The over 50s in the UK hold nearly 70% of household wealth, and have discretionary spending in the region of £375 billion. The over 50s outspend their younger counterparts. So, why is that when the over 50s apply for jobs in marketing they are so often overlooked. They understand the needs and lifestyle aspirations of the UKs largest spending demographic better than anyone. I have had many meetings with marketing departments over the years who have been open about the fact that they have failed to engage with their target audience (women over 50)  and that product launches have failed. So many of the marketing teams have had nobody over the age of 35. I am not saying...
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  2. Why custom printed envelopes are key for developing brand identity

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      Custom printed envelopes are an excellent way of affordably, yet reliably, improving brand visibility. There’s no greater pressure on a small business than to be noted in a crowded marketplace, and custom printing envelopes is a fantastic way to achieve it on a small budget. It’s now easier than ever, thanks to companies such as Best Buy Envelopes – this means that a business doesn’t need an enormous marketing budget to get that “big company” feel. The importance of unified branding Branding is everything when it comes to making a business successful, and in order to make a brand really stick in the mind of the buying public they need to see it regularly. A brand needs to be concise, easy to understand, and properly promoted. How does this tie into...
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  3. The Over 50s are Assets in the Workplace NOT Liabilities

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    Article by Ceri Wheeldon I have been a long term campaigner for addressing ageism in the workplace. I was really pleased to be asked to contribute an article to People Management magazine ( the HR Professionals official publication) explaining how women over 50 are affected by ageism in the recruitment process. This illustrates that the HR profession has taken note and that it is being taken seriously.  As the population ages so does the workforce – it is a major problem facing most of the major economies and needs to be addressed. In fact the country needs us to work.  In 2025 it is  forecast that there will be 13.5 million vacancies – with only 7 million young people leaving school/college and entering...
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  4. Protect Your Business From These Worst-Case Scenarios

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    Many women over 50 are choosing to set up their own businesses. Statistics show that businesses set up by the over 50s have a far greater success rate than those of their younger counterparts. Experience does have an advantage when it comes to being an entrepreneur ! When putting together a business plan , it is imperative to factor in contingencies for the things that could go wrong, and the best time to do this is when things are going well and you can look at the options with a clear head. Here are some of the common scenarios you may want to address: Protect your business from data loss Something that is always going to be very important for any business is ...
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  5. How to Start a Career in Coaching

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      If you are at a crossroads when it comes to retirement and making sure that you are able to afford what you want to do after you give up work, you create new opportunities. Many professionals leaving the corporate world are looking for a more rewarding and more flexible career, and set up their coaching business. To succeed you have to be focussed, due to the competitive nature of the market. Below you will find a few tips on how to get started and build a profitable business model. Build On Your Experience The good news is that you can help other people overcome the same problems you managed to deal with during your professional or personal life. Your main selling point as a coach should be your...
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  6. Becoming Self-Employed To Support Your Retirement

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    Some people take to retirement like a duck to water, but others like to keep their options open to be able to stay active and boost their income. Going freelance or becoming self-employed in your older age can be an excellent way to make some additional money, while getting to choose your hours and working days to suit you. For many people, a self-employed role can be a great way to balance retirement while still wanting to make some money, with several different roles available to you. Find out more about becoming self-employed to support your retirement below. Look out for community roles You’d be surprised at the number of roles that people undertake in the community...
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  7. Midlife MOT: Views on the ILCs EXTEND report looking at the implications of an ageing workforce

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    Article by Ceri Wheeldon Interesting to read the  ILC’s Extend report today, looking at the implications of policy and pension reforms on an ageing workforce. The findings of the research demonstrated a need for to encourage working in later life, this is beyond the changes in state pension age. It states measures are needed to address health and wellbeing at work, to tackle age discrimination in the workplace and to support those juggling working and caring. Workplaces should be encouraged and supported so health promotion should be a priority. Job and retirement flexibility should also be incorporated. These are all issues we considered when developing the Midlife MOT programme. In the UK there is a strategy and target to increase the number of workers aged 50-69 by 12% by 2022. The ILC’s...
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  8. New Career over 50: 5 Reasons to become a Life Coach

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    Article by Carole Ann Rice Being a life coach is a highly rewarding vocation in which you can help others realise their strengths, values and achieve their goals and reach their dreams. Today, Top Life Coach Carole Ann Rice, shares 5 reasons to become a life coach. 5 Reasons to become a life coach over 50 You like helping and being around people – this is pretty much a prerequisite of the job – liking people and wanting to help them further themselves. Life coaching suits those with a sociable, practical and calm nature who prefer the company of others to their own solitude. You’re good at listening – some people are natural listeners with an empathetic nature. They find it easy to listen to other people’s dilemmas and issues,...
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  9. 5 Ways to Empower other Women

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    Article by Carole Ann Rice For years, women have been pitted against one another,often encouraged to be catty and cold to each other. But today, women are changing their attitudes to each other and beginning to form a sisterhood, realising there is so much more that can be done to empower one another and create collective success. Top Life Coach, Carole Ann Rice, knows the importance of creating positive, long-lasting relationship. So, for International Women’s Day, she’s sharing 5 ways to empower other women. 5 Ways to Empower Other Women Just do it – other women are your sisters. We must stand together. Cultivate the idea that women aren’t actually in competition. We are a united force on the same side and it’s time to stand tall together. Don’t...
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  10. Mum and daughter launch new business together at the ages of 53 and 25,  ‘doing what we love’.

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    How Amanda and Emily Thompson’s health problems inspired a new career. Amanda’s story “After years of suffering from joint swelling and immobility, in 2013 I was diagnosed by a Rheumatologist as having Rheumatoid Arthritis.  He prescribed extremely powerful drugs that could have serious side-effects.   I asked the Rheumatologist if I could try a more natural approach.  However, he was very unsupportive and said that going down the natural route wouldn’t work.  He suggested that if I didn’t take the medication my condition would continue to deteriorate to where I could possibly end up in a wheelchair. “I cried.  I told him I...
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