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Whether you're setting up a business or looking for employment, make sure you're marketable over 50

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  1. Women over 50: Do we feel pressured to hide our age in the workplace?

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    Article by Ceri Wheeldon Often people believe that there is age discrimination in the recruiting of new employees, but increasingly I am being told that individuals are trying not to reveal their age to work colleagues due to fear of being considered ‘old’ leading to exclusion in projects, consideration for promotion, and inclusion in social events. In a world where we are living longer, and expected to work for longer – far longer than we had perhaps anticipated, why is it that many feel compelled , not to lie, but certainly not to be open about their age. A couple of recent incidents come to mind. I happened to meet somebody who was a marketing director at a large communications...
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  2. Menopause at work: how your employer can support you through the menopause in the workplace

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    With more and more women working years beyond menopause, it’s important for them to understand how their employer can support them in the workplace. Deborah Garlick, Director of Henpicked: Menopause in the Workplace explains more. Menopausal women are actually the fastest-growing workplace demographic. As more of us are working until later in life, it follows that many women will go through menopause while they’re still in employment. Take into account that the average age for a woman to reach menopause is 51, they could possibly continue working for another 15 or even 20 years post menopause. Menopause is a transition all women will experience. It’s impossible to predict exactly how it will affect you, as it really is different for everyone. But for many women, the...
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  3. Why business benefits by recruiting ‘older’ employees into marketing roles

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    Article by Ceri Wheeldon The over 50s in the UK hold nearly 70% of household wealth, and have discretionary spending in the region of £375 billion. The over 50s outspend their younger counterparts. So, why is that when the over 50s apply for jobs in marketing they are so often overlooked. They understand the needs and lifestyle aspirations of the UKs largest spending demographic better than anyone. I have had many meetings with marketing departments over the years who have been open about the fact that they have failed to engage with their target audience (women over 50)  and that product launches have failed. So many of the marketing teams have had nobody over the age of 35. I am not saying...
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  4. Why custom printed envelopes are key for developing brand identity

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      Custom printed envelopes are an excellent way of affordably, yet reliably, improving brand visibility. There’s no greater pressure on a small business than to be noted in a crowded marketplace, and custom printing envelopes is a fantastic way to achieve it on a small budget. It’s now easier than ever, thanks to companies such as Best Buy Envelopes – this means that a business doesn’t need an enormous marketing budget to get that “big company” feel. The importance of unified branding Branding is everything when it comes to making a business successful, and in order to make a brand really stick in the mind of the buying public they need to see it regularly. A brand needs to be concise, easy to understand, and properly promoted. How does this tie into...
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  5. Why do people lie about their age? Do you feel the pressure when looking for a job?

    Comment
    Article by Ceri Wheeldon At a time when authenticity and embracing your age is being hailed as the way to live your life, it seems that it is still socially acceptable to lie about your age. The pressure to appear younger extends to those looking for employment. It is no longer a requirement in the UK to add your age (or date of birth) on your CV, yet individuals still feel the need to combat ageism by trying to conceal the number of years work experience they have in order to appear younger in order to improve their chances of being called for an interview – and getting a job. Going to court to legally change age Omission of...
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  6. Is Ageism being blamed for not getting an interview when the problem could be your CV?

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    Article by Ceri Wheeldon I have had several instances in the past few weeks of people contacting me to say that they had been unable to find employment due to their age. They stressed how many CV’s they had submitted without receiving any responses or being invited for any interviews. In fact in all cases the volume of CV’s sent out was emphasised – in some cases in excess of 100 and even in excess of 250! Could it be that age isn’t the issue here, but the actual CV that is being submitted that is the issue. In each case they had sent out one standard CV – not tailored to each role they applied  for, and...
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  7. Is Flexible Working the Way Forward to be Employed for Longer?

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    Article by Ceri Wheeldon By the time people reach the age at which they can receive their state pension age, only 50% currently are still  working. With the recent increases in state pension age- especially for women ( listen to my podcast interview with the co-founder of the WASPI campaign, Anne Keen) the challenges of remaining in full time employment are too great  for many– especially if individuals have the added responsibility of caring responsibilities. Instead of looking other options, such as flexible working, they walk away. At a time when individuals need to work for longer for financial purposes, and businesses and the economy need the talents of the older workforce, should there be more focus on looking at solutions such as flexible working. Many assume...
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  8. The Over 50s are Assets in the Workplace NOT Liabilities

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    Article by Ceri Wheeldon I have been a long term campaigner for addressing ageism in the workplace. I was really pleased to be asked to contribute an article to People Management magazine ( the HR Professionals official publication) explaining how women over 50 are affected by ageism in the recruitment process. This illustrates that the HR profession has taken note and that it is being taken seriously.  As the population ages so does the workforce – it is a major problem facing most of the major economies and needs to be addressed. In fact the country needs us to work.  In 2025 it is  forecast that there will be 13.5 million vacancies – with only 7 million young people leaving school/college and entering...
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  9. Be prepared for how the recruitment process has changed when looking for your new role over 50

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    Article by Ceri Wheeldon   The way in which companies recruit is constantly changing –  what can you do to find a job over 50? I have written many articles about understanding your skills and their marketability in today’s recruitment arena, but I haven’t talked as much bout how the process of recruitment has evolved – and continues to do so. This was evident when I attended the CIPD’s Festival of Work exhibition where the latest recruitment management and assessment packages were showcased. Gone are the days when most of us started our working lives by  checking out the situation vacant column the newspaper and popped a CV and covering letter in the post – or went through an employment agency. A CV with keywords Today recruitment has gone digital.  From job...
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  10. Setting up a business based from home

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    Working from home can often be a dream for many, and so making it your reality at whatever stage of life you are at can feel like such an achievement. Committing to a new  business requires direction, focus and it also might require you to step out of your comfort zone and learn new skills yet be confident in your ability. Statistics show that businesses set up by women over 50, with the benefit of so much diverse life experience, have a higher success rate than businesses set up by their younger counterparts. Here are a few things to consider when setting up a new venture Getting your business registered When starting a business think about whether you want to operate as a sole trader,...
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