Article by Andi Simon
As COVID-19 forces changes to the economy and American lifestyles, businesses that hope to survive and thrive will need creative ways to deal with these new challenges.
And that could mean path-breaking opportunities for women, who often bring a different approach to business leadership than their male counterparts, says Andi Simon (www.andisimon.com), a corporate anthropologist, founder of Simon Associates Management Consultants, and author of the upcoming book Rethink: Smashing the Myths of Women in Business.
Before the pandemic and economic downturn, over 50% of the U.S. workforce was women and women-owned 40% of the businesses.
But as the pandemic disrupted the economy, eliminated jobs, and forced social isolation and remote work, women found themselves scrambling to sustain their jobs, their livelihoods, and their business...